![]() If “Yonkers” laid down the foundations for Tyler’s taste for the surreal, it also had all the early markers of what is now his impossible-to-miss personal style and his penchant for using clothing to play different characters. ![]() “Yonkers” went on to win Tyler the Creator Best New Artist at the 2011 MTV Video Music Awards and, later that year, a one-record deal for a studio album with XL Recordings. His early music, both what he created as part of Odd Future and when he was out on his own, had a punky, raw, DIY feel to it: a sharp contrast to the excessive, luxe aesthetics of hip hop at the time.īut it was his 2011 music video for his single, “ Yonkers”, with its simple, black and white one frame shot of the rapper wearing a five panel Supreme hat and a graphic, short sleeve button up shirt with an oversized beetle crawling over his hand, that brought him the most mainstream attention yet. Tyler the Creator first exploded into public consciousness as a founding member of totally wild alternative hip hop collective Odd Future back in the mid-00s, before his debut solo mixtape, Bastard, dropped soon after in 2009.
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